Increased Support from Franchisors Leads to Franchise Growth

Mike RozmanFranchise Finance

Dustin Lyman

Dustin Lyman, Famous Brands Intl' presenting about Mrs. Fields and TCBY to conference attendees

We just wrapped up at the Franchise Times’ 16th Annual Franchise Finance & Growth Conference, which is the premier conference in the franchise lending space. Franchise brands attending the conference had a chance to meet with franchise lenders, such as Cornerstone Bank, Funding Circle, Stearns Bank, and Rapid Advance, as well as investors. We had the opportunity to pitch to this captive audience about expansion, working capital, and start-up financing needs.

Small business loan brokers and commercial lenders came to learn more about these growing brands in order to have a better understanding of the franchises, when they are sitting down at the deal table with their franchisees.

We heard from leading franchise executives from CKE Restaurants, Hurricane Grill & Wings, Mrs. Fields/TCBY, Zaxby’s, and Papa Murphy’s to name a few (see the full list here).

The overwhelming trend was that top franchise brands are increasing support to their franchisees in various areas, such as training, financing, marketing, etc. As a result, brands have increased their sustainability and are growing as stronger, better brands than they were in the past.

BoeFly partnered with Franchise Times’ to put on this conference because as credit loosens it is increasingly important to keep the lines of communication between the franchisor and lenders open.