Leading Brands and Lenders Come Together to Discuss How to Better Underwrite Franchise Brands

Jessica SarterEvents

Kevin King
Kevin King

Kevin King, Chief Development Officer of Papa Murphy's

Leading franchise brands, such as Papa Murphy’s, Intercontinental Hotels Group, Fresh To Order, Tropical Smoothie Café, Del Taco, Planet Fitness, BrightStar, Wild Wing Café, Bojangles, Burger 21, Huddle House, and Great American Cookies, who are making bold moves to give better access to credit gathered with some of the nation’s premier lenders in Atlanta, GA on Tuesday for BoeFly’s Georgia Franchise Lending Spotlight Conference. These franchisors educated lenders with the purpose of improving brand understanding, which leads to better underwriting and thus growth for the franchise brands. In addition to franchisors and lenders, BoeFly was joined by IFA, NADCO, SEFF, and the Georgia Lenders Quality Circle; each of these Associations are taking a stand to unlock the credit box for franchise growth and in turn helping to power the American economy forward.

“The Georgia Franchise Lending Spotlight was a great event because it brought to life what BoeFly creates online. Connecting lenders and borrowers to make access to credit easier,” said Mike Rozman, President and Chief Strategy Officer at BoeFly.

It was a great two days filled with networking, tips, and tricks such as how technology is helping the small business and commercial loan market rebound. Stay tuned for information on our next spotlight conference.

From L to R: Jim Squire Chair Southeast Franchise Forum, Keith Gerson President of FranConnect, Steve Romaniello IFA Chair and Managing Partner of Roark Capital, Beth Solomon President and CEO of NADCO, Mike McGeehan Client Partner at FICO, Joe Lindenmayer President and CEO of TSS Photo and VetFran Chair, Michael Rozman President and Chief Strategy Officer of BoeFly

Steve Romaniello

Steve Romaniello, IFA Chair and Managing Partner of Roark Capital addresses the crowd