FICO Top-Exec Larry Rosenberger to Keynote the Southwest Franchise Lending Spotlight Conference

Jessica SarterPress Releases

The conference connects leading franchise brands expanding in the Southwest with local and national lenders.

BoeFly, the premier online marketplace connecting small business borrowers with lenders and a strategic ally of the International Franchise Association (IFA) today announced that Larry Rosenberger, FICO’s Analytic Research Fellow will keynote the 2014 Southwest Franchise Lending Spotlight Conference that will take place on February 5 at the Westin Galleria in Houston, TX.

Rosenberger is a pioneer in analytic science having served FICO, the company best known for revolutionizing the consumer credit industry with its FICO score, for close to 40 years. Prior to being the named the company’s first Research Fellow in 2007, Rosenberger served as President and CEO of FICO during which time FICO grew from $31 million in annual revenue to over $276 million. Rosenberger is the author of The Deciding Factor: The Power of Analytics to Make Every Decision a Winner.

“We’re thrilled to have Larry – a titan in data analytics – deliver the keynote address during the Franchise Lending Spotlight Conference,” said Mike Rozman, co-president of BoeFly. “All of us at BoeFly believe that data analytics, or ‘Big Data’, gives businesses a powerful tool to better deliver for their customers and shareholders. In light of the new SBA rule change this year requiring all loan applicants under a certain amount to be assessed with FICO’s SBSS score, this is a particularly important time to have Larry join our session.”

The Franchise Lending Spotlight Conference is a single day event in which leading franchise brands present to lenders so that these lenders are best positioned to meet the financing needs of the brands’ current and future franchisees. The franchise brands presenting at the February 5th event are: Bojangles’, Burger 21, Captain D’s, Del Taco, Firehouse Subs, Hurricane Grill and Wings, InterContinental Hotels Group (IHG), Martinizing Dry Cleaning, McAlister’s Deli, Papa Murphy’s Take ‘N’ Bake Pizza, and Planet Fitness. The event is produced by BoeFly with support from the International Franchise Association, The National Association of Development Companies, Franchise Times and Coleman Publishing.

In addition to the presentations by franchise brands and the keynote address by Rosenberger, the conference will feature various speakers who will share their perspectives on franchise financing, including Manuel Gonzales, SBA District Director; Mary Jo Larson, publisher of Franchise Times; Bob Coleman, publisher of The Coleman Report; Steve Sheinbaum, CEO of Merchant Cash and Capital; and Kane Polakoff, Solutions Architect of Quatrro.

“Merchant Cash & Capital is proud to be a continuing supporter of the Franchise Lending Spotlight Conference,” said Steve Sheinbaum, CEO of Merchant Cash and Capital. “We’ve been providing working capital solutions to the franchise industry since our inception and this event is unrivaled in its ability to connect us with top brands.”

The Southwest Franchise Lending Spotlight Conference will take place on Wednesday, February 5, 2013 from 7:30 a.m. to 6:00 p.m. at the Westin Galleria Houston, located at 5060 W Alabama St, Houston, TX 77056. Space is limited so register early. To register or for more information, please visit:


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