BoeFly: The eHarmony of Lending?

Jessica SarterBoeFly In The News

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With franchisees still struggling to access the capital necessary to open new stores and run their operations, franchisors are getting help from an online service to pair operators with suitable lenders.

David Nayor, co-president and chief operating officer of BoeFly.com, says the service was concocted after he and some of his former-lender colleagues saw “a great deal of inefficiency in the lending market.”

“We came to the conclusion that we needed a marketplace where borrowers could go and build their loan package, and then link with lenders who were captive and wanted to fund their loans,” Nayor says, “instead of walking into a bank with a loan package or the request of a loan and really not fitting with that bank’s lending parameters.”

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