CUPS to offer BoeFly’s Concierge Team Services to its franchisees nationwide.
Since opening the first CUPS in Clifton, N.J. in November 2010, CUPS has taken a leadership position in the self-serve frozen yogurt industry becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions, choosing from 24 yogurt flavors, more than 50 different toppings and three sauces. CUPS currently has 10 locations in the New York, New Jersey metro area and has recently announced the signing of 13 new area development agreements representing 25 franchise units in New Jersey and Florida.
“It’s more of a club-like experience,” Barbrick said. “We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience. We have aggressive growth plans, and we’re excited that BoeFly is supporting our franchisees’ growth by best positioning them to seek and secure financing.”
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